Thursday April 15, 2021
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Food brands in EU: there is a difference in taste, not in quality and region

There is a difference in taste in some food brands between Eastern and Western European countries, but not in quality. A follow-up study by the European Commission concludes that there are sometimes deviations in recipe, but that has nothing to do with geographic sales areas.

With the research and the findings, the EU responds to recurring complaints from mainly Eastern European EU countries that cheaper and lesser variants of certain brands are sold in their stores than in Western European countries. Previous research among twenty branded products had already shown that in half of the cases there were taste differences and deviations in recipe.

As part of the study, the researchers looked at twenty packaged food products. In half of them, taste differences could be experienced during consumption that could be attributed to a variation in the composition, the researchers acknowledge. But when it comes to food quality, there is no discrimination.

Four years ago, then President of the European Commission, Jean-Claude Juncker, stressed that he could not accept that in some parts of Europe - in the same packaging and with the same marketing - food of lower quality would be sold than in other regions.

Food producers argued that there are sometimes differences in recipes to meet local taste and demand. But there is no indication of a possible difference between east and west - as previously suggested.

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