Tuesday 24 May 2022
Home International Agrifood Monitor: The Dutch are buying and eating more sustainably

Agrifood Monitor: The Dutch are buying and eating more sustainably

Sustainability is becoming increasingly important for the Dutch food consumer. They consider fairness, animal welfare, environmental friendliness and concepts such as transparency and natural/regional production more important than ever.

This year is clearly different from previous years, says Marleen Onwezen, researcher at Wageningen University & Research, who carried out the six-monthly Agrifood Monitor on behalf of the Agri & Food top sector.

“60% of people appears to find sustainability product features important when buying products. Think of quality marks for animal welfare, recyclable packaging or a vegetable product. When we asked whether consumers would be willing to pay more for sustainable products, 60% said they would.”

The Monitor also shows that appreciation for the Dutch Agri & Food sector continues to grow. An increase was seen for the first time in 2020, which stabilized in 2021. For example, the Dutch rate the agricultural sector as a whole higher than the pharmaceutical industry or energy companies. However, pig farming is assessed less positively.

The perception of current events also influences the assessment, such as due to farmer protests, the coronavirus and the nitrogen crisis. It turns out that negative emotions about the farmers' protests and the nitrogen crisis caused people to think more negatively about the sector.

Bread, fruits, vegetables, meat and dairy products are most often consumed. Meat and animal products such as dairy still predominate, while alternative proteins such as meat substitutes, seaweed, tofu, legumes and fish are consumed a lot less.

The Agrifood Monitor is a recurring survey that has been conducted twice a year since 2012 and annually since 2020 by Wageningen University & Research. A representative panel of more than 3000 Dutch people is asked for their opinion on the agricultural and food sector.

Popular

Russian tanks now on Turkish (NATO) south flank

During his visit to the Turkish Foreign Minister Mevlut Casuvoglu, NATO Secretary General Jens Stoltenberg has shown himself very understanding towards the ...

Barnier is also going to negotiate the British EU trade agreement

EU chief negotiator Michel Barnier has been appointed head of the EU team that will negotiate a future free trade agreement with Great Britain. Barnier leads ...

Not all trade union rights also apply at European level

The European Court in Luxembourg ruled negatively on a case brought by the European trade unions against the European ...

CDU hesitates about AKK as the successor of German Chancellor Merkel

The German politician and minister Annegret Kramp-Karrenbauer secured her position as president of the Christian Democratic party CDU last weekend. But...

EU convenes two-year conference on much-needed modernization

The European Commission presented its own ideas on Wednesday for a two-year conference on modernization and reform within the European ...

Just in

No vaccination of EU poultry against bird flu this year

The Agriculture Ministers of the 27 EU countries have unanimously approved a strategy to enable vaccination of chickens against bird flu....

EU consultation on 'agricultural money' for much more European biogas

The 27 EU-LNV ministers can discuss his plan for extra income support for farmers with Agriculture Commissioner Janus Wojciechowski on Tuesday. Last Friday, he...

EU eases customs process to accelerate Ukrainian exports

The European Parliament has approved the temporary suspension of EU import duties on Ukrainian products, in order to boost the country's exports.

EFSA cannot take over all national tests for new substances

The European Food Safety Agency (EFSA) has insufficient budget to fully complete the assessment of new agricultural products of all 27 EU countries across...

American fields polluted with PFAS from contaminated sewage sludge as manure

In the United States, some 20 million hectares of cropland may have been contaminated by PFAS-contaminated sewage sludge used as fertilizer...