The platform X has announced that it will limit the generation and editing of explicit images of real people using Grok. This step follows weeks of controversy over sexually themed deepfakes circulating on the platform.
According to X, images of real people in revealing clothing, such as bikinis, may no longer be edited by GROK. The company says it has implemented technical measures and uses geoblocking in jurisdictions where such content is illegal. This means that X can make Grok usage for nude images impossible in Europe, but can still allow it elsewhere.
European leaders reacted strongly. Commission President Ursula von der Leyen called the digital undressing of women and children “unthinkable behavior” and spoke of real harm caused by non-consensual deepfakes.
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The European Commission has since instructed X to preserve all documents and data related to Grok. This is part of monitoring efforts concerning sexually explicit deepfakes created without consent. This allows Brussels to take steps against Musk.
European regulators emphasize that the announced interventions are not an endpoint. They are assessing whether the measures truly protect citizens and will keep their DSA investigations open as long as the effectiveness remains uncertain.
National regulators are also monitoring the situation. In the United Kingdom, Ofcom called the step “welcome” but stated the formal investigation into possible violations continues. Indonesia is also taking action against it.
X states that it has further limited image generation with Grok, including linking features to paid subscriptions. This means it can disable Grok worldwide for free X users, but paying customers are allowed to continue using Grok to create fake nude photos. Regulators indicate that a partial ban does not by itself end their review.
Whether the new rules suffice remains unclear, according to European DSA authorities. They maintain enforcement when necessary and say they will take additional steps if the restrictions fall short. The issue is also on the agenda of the European Parliament next week. American President Trump views the European DSA internet rules as a form of censorship.