Until now, the focus in the European auto industry has mainly been on gasoline cars and on heavy and pricey electric models. That strategy barely attracts large groups of buyers. For that reason, Brussels is choosing a different approach: simple and affordable cars developed and produced within Europe.
The Commission wants jobs and economic value to remain within EU countries. By anchoring production and supply here, price pressures can be curbed. Brussels emphasizes that the segment of cheap small electric city cars cannot be left to foreign (especially Asian) competitors.
Many European car manufacturers acknowledge the importance of small EVs but warn that preconditions are still lacking. Without sufficient charging points in villages and cities and along highways, and without affordable energy, the transition from fuel cars to EVs for the general public remains difficult, the industry warns.
During consultations between the European Commission and the major German, French, and Italian car companies, Brussels has once again confirmed this direction: the future is electric. Especially the compact class and light vans must come to market faster, as that is where the greatest need lies.
In recent years, European manufacturers have invested billions in electric platforms and technology. Yet demand stalled especially for the more expensive versions. Meanwhile, mainly Chinese, Korean, and Japanese manufacturers have gained ground with cheaper models in the city and commercial segment.
The solution lies in simplicity: lighter cars with smaller batteries. That reduces costs and lowers energy consumption. Combined with more charging infrastructure, the electric car can thus become accessible to many more Europeans, says the European Commission≥
The industry advocates for rules that favor small EVs. Think subsidies, lower taxes, or fewer bureaucratic obstacles. Without such measures, it remains difficult to make affordable models profitable in a market where price makes the difference. Brussels now seems to be responding to this.
For Brussels, it's about more than just mobility. Affordable electric city cars must simultaneously contribute to climate goals (less air pollution), industrial strength (innovation), and consumer interests (affordable driving). If the plan succeeds, the “E” in electric will stand not only for energy and efficiency but especially for European.