The European Commission is taking formal steps based on the Digital Services Act, the new European law for major online platforms. Shein falls under these rules because the platform has a very large user base in Europe.
Previously, Brussels took action under the DSA law against American tech companies and imposed multi-million euro fines. Also, former President Trump frequently criticized the European internet regulations. Brussels applies the principle that what is forbidden in daily life must also be forbidden on the internet.
Sex dolls
A key point in the European investigation is the possible sale of illegal products by the Chinese company. Several reports specifically mention sex dolls that resemble children. The Commission wants to verify whether such products have been offered through the platform.
Brussels is also looking into other prohibited or dangerous items that might have been sold via Shein. The question is whether the company takes sufficient measures to prevent such products from appearing on its website.
Risks
In addition, the Commission is investigating how the website is designed. According to reports, the app contains features that encourage users to continue shopping longer, for example, through rewards or game elements.
The European regulator wants to determine if this approach poses risks to users. According to the law, large platforms must assess the dangers their services can cause and take action against them.
The investigation has no fixed deadline. If it is determined that Shein has violated the rules, the Commission can take measures and impose hefty fines. Until then, this is an ongoing investigation and the outcome is not yet determined.