IEDE NEWS

European Retail Demands Investigation into French Price Agreements

Iede de VriesIede de Vries
The European organization for food retail, EuroCommerce, wants the European Commission to conduct a thorough investigation into the recent changes in the French food pricing regulation. According to EuroCommerce, the French national Egalim-3 law violates the free market principles of the European Union, as it amounts to market protectionism.

The protest targets the so-called ‘Loi Descrozaille’ or ‘Egalim 3’ law, which was adopted earlier this year by the French parliament. “This law prevents retailers and wholesalers from seeking better purchasing conditions on the European internal market,” says Christel Delberghe, Director-General of EuroCommerce. 

The updated law includes tightened agreements between French producers, intermediaries, supermarkets, and consumers of food products. It thus leads to binding arrangements for French livestock farming and agriculture, not only concerning prices and tariffs but also quality and quantities. 

This essentially maintains the power balances and trade practices within the French national food chain. The law imposes specific rules regarding pricing, promotions, and contractual relationships among the various players in the food industry.

Promotion

The trade organization EuroCommerce specifically complains that large European retail chains are restricted in their ability to offer price discounts and promotions to French consumers. Furthermore, they face obstacles in their Europe-wide purchasing practices. 

The European Union has in recent years allowed the French system of national price agreements (Egalim). According to Brussels criteria, this system hardly causes market distortion. Brussels must now once again subject it to a thorough investigation.

Promotion

This article was written and published by Iede de Vries. The translation was generated automatically from the original Dutch version.

Related articles

Promotion