Most Europeans are willing to adjust their eating habits as long as it is not too expensive. Insects or laboratory-grown food barely stimulate appetite, but vegaburgers, lentils, and beans are widely accepted as alternatives.
A joint study by consumer organizations in twelve EU countries shows that the coronavirus crisis is changing the way food and eating are viewed across Europe. However, questions remain about how long the trend of cooking at home more often or buying more local food will continue. Policymakers should respond accordingly, according to the consumer umbrella organization BEUC.
Two out of three respondents are willing to change their eating habits for environmental reasons. Yet there are obstacles that currently prevent them from doing so. Price is the primary barrier consumers mention for more sustainable food, but they also point to a lack of information.
Just over four in ten people have stopped eating red meat for environmental reasons, according to the research by consumer organizations in eleven EU countries, including the Netherlands. Many of the 11,000 respondents are willing to buy more seasonal fruit and vegetables and eat vegetarian more often, provided it is not too costly. Consuming fewer dairy products remains difficult. Another finding is that many people underestimate the environmental and climate impact of their own eating habits.
According to the researchers, consumers are seeking improved information on food labels and more sustainable options. Governments, food producers, and retailers could play a crucial role here.
Although pricing and marketing still play a key role in daily consumption patterns, consumer organizations report that alongside taste and price, environmental and climate considerations are becoming increasingly important in food choices.